Sonik in Focus
We are proud that Sonik Sports will feature a range of their rods and reels in Fishing Sim World. As well as featuring rods and reels that can handle the biggest carp in the game, Sonik’s specialist Magna Travel spinning rods that will cope with the aggressive predators in our 7 venues. This article looks at the history of Sonik Sports, how far they have come and where they may go!
Sonik Sports was formed in 2008 and are based in Northumberland in the North East of England. The company launched with 34 rods, targeting the UK fly, carp and sea angling market. The Sonik brand position is to offer superior quality, latest technology fishing tackle at value for money price points.
Since launch, the company gradually moved its focus into the carp market which now accounts for over 75% of turnover. Sea, coarse and lure fishing markets represent future growth opportunities for the business and will see many new products launched over the next few years.
Sonik is currently enjoying a record turnover and growth in sales across UK and Europe, with the focus being VaderX, DominatorX and GravityX carp rod, Tournos, DominatorX and VaderX carp reels. In addition, Sonik now has a full range of SK-TEK bivvies, bedchairs, chairs, luggage, nets, alarms and apparel! Sea fishing has also been an important category for Sonik, with various ranges of shore and boat rods accounting for a significant share of the UK market. In addition, the company now has a full range of SKSC Commercial rods, reels and nets available at affordable price points. This will be a focus area for growth in the future years.
There are now over 300 separate items of equipment available to purchase with sales being received from all over Europe! The Magna travel spin rod was launched in 2017 and really are the next step up in serious spinning rods. They are built with a 1K carbon weave on the butt section for durability the rods are also finished in a stylish matte black to reduce any flash and an anodised red for eye catching good looks.
The future looks exciting for Sonik as well with further products in the pipeline. In the lure market, there are plans to continue to improve and push the boundaries of rod production as well as start offering specific reels for the discipline. Make sure you look for the Sonik products in game when you go carp fishing or spinning for pike on the Grand Union Canal at launch of Fishing Sim World as well as further equipment in the future. In the meantime, head over to their social media channels to keep up to date on all their latest news;